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Searching America’s heartland, armed only with a camera, a biting sense of humour and sympathy for the American worker, Moore embarks on a one-man campaign to persuade Fortune 500 companies to consider their downsizing decisions. Along the way, he stops at various small-town parking lots and malls, gathering brief interviews with assorted Americans. Some of his interview subjects include an ex-convict who was hired as cheap labor for TWA airlines while in prison and a group of Borders employees who organize a union. In his typical ambushing fashion, Moore makes several cleverly unexpected visits to people in powerful positions. At last, Moore comes upon one high-profile CEO willing to talk…but the meeting doesn’t go exactly the way either had planned.
